When you buy your watch(es) and/or accessories from inside the UK, VAT is included in the price. And, because we're a British-based brand, there is no customs duty or import tax due as we ship the watches from the UK.
And, for everyone else based outside the UK, any applicable federal customs duty & import tax and also, for the USA & Canada, any applicable state & regional sales tax, is estimated at checkout (once you put in your full address)...which is then added to the product price.
So, once you've paid this total amount (product price + any applicable taxes), we then ship your product(s) Duty Duly Paid (DDP), meaning your order should go straight through to you as everything that needs to be paid has already been settled.