To minimize any design distractions, there are no complications. And 12 time markers are notched subtly around the inner case edge, in 5 minute intervals, to allow the dial design its full visual and aesthetic power.

The motif-topped screw-down crown is in the more user friendly 4 o'clock position, designed to be easily accessible and usable.

And all three elegant leaf hands, each with BGW9 Super Lumi-Nova, blend beautifully with the dial ripples.

And, as the ripples spread out under the anti-glare sapphire crystal, there's a sense that they'll keep going beyond the elegant confines of the 316L marine grade stainless steel case.

A suggestion of a positive psychological impact way beyond the physical boundaries of the watch.

In psychology, rippling refers to the fact that you create - often without your conscious intent or knowledge - concentric circles of influence that may affect others for years, even for generations. And our 3D rippled dress watch does just this.

The brushed 316L stainless steel, custom made, minimalist, integrated quick-release bracelet, with polished chamfers, follows the charming curves of the case.

And it also comes with a micro-adjust clasp complete with an engraved Edward Christopher logo in our violet/purple brand colour on the outside and an engraved brand name & logo on the clasp's inside.

And this watch's lugs are designed so you can easily fit any 20mm strap or alternative bracelet, to change the look and feel even further.