Bespoke Watches

Producing Your Bespoke Watch

Below is a guide (with examples) about the key elements & questions to help you fine-tune your thinking on and feelings about having a watch made for you and/or your organisation.

You don't need to know all the answers to these! We will suggest elements and produce designs, as we progress, to help you achieve just what you want for your bespoke watch.

Also, we will take care of the whole process for and with you...

  1. Briefing
  2. Concept development
  3. Design (the complete watch & packaging)
  4. Production (the complete watch & packaging)
  5. Delivery of the finished product to you

So please have a good look at the elements & questions below. And then let's talk in as much detail as you want and need. Thanks.

Key Elements For Your Bespoke Watch

Watch Type: Which style(s) do you want?

  • Dive watch: As the name suggests, diving watches, like our Manta, have been specifically designed for activities like scuba diving and elite watersports. They are built with an impressive water resistance rating with a minimum of 200 metres, with some diving watches being able to withstand up to 1000 underwater. They can be found with extra features that make them great for diving like a unidirectional bezel that helps keep track of dive times, luminescent hour hands and indices for visibility in low-light conditions, and screw-down crowns that help increase water resistance. If you spend a lot of time in and around water a diving watch is the perfect choice for you.
  • Chronograph watch: Chronograph watches have a traditional analogue watch face which has also been set with subdials. The typical chronograph function is a stopwatch, it is common to find chronographs with up to three subdials that keep track of different time measurements. These subdial functions are activated by pressing buttons located on the side of the watch case. The extra subdials are great for those who love using extra timekeeping features and their stylish sporty design. Chronograph watches are available in lots of different styles and budgets making them a great pickup for anyone looking for a new watch.
  • Dress watch: Dress watches are timepieces that have been designed to be worn with formal and dressy attire. Perfect for business and other special occasions when you’re looking your best. They typically feature polished or brushed stainless steel or yellow gold. Dress watches generally have a simplified and understated style that will complement your outfit, rather than being the main focus. However, that hasn’t stopped some dress watches from adopting materials like platinum and diamonds for a more extravagant look.
  • GMT watch: GMT watches feature an additional 24-hour hand, so they show you two-time zones at once (sometimes three, if there is also a 24-hour bezel). While a normal hour hand travels around the dial once every 12 hours, the GMT hand travels around the dial only once every 24 hours.
  • Field watch: The field watch has been designed with military use in mind and has been made with rugged outdoor use in mind. They put all effort into simplicity, durability, and functionality so you have a tool ready on your wrist that can always be relied upon in an instant to give you accurate information. They generally have simple, minimalist dials that are easy to read, a respectable water resistance rating, a rugged build, and canvas or leather strap for increased comfortability and durability.
  • Military watch: Military watches have been specifically designed to be suitable for military and law enforcement officers. They feature rugged builds that have been made to survive the harshest conditions. They’re durable, reliable, shock-resistant, water-resistant, and offer luminescent hands and indices for easy readability in the dark. Typically the watch of choice for military personnel, outdoor enthusiasts, hikers, and law enforcement.

Size: What size (dial diameter) watch do you want?


  • Men’s watches range between 38mm to 46mm...with 42mm being one of the most popular men's size.
  • Women’s watches range between 26mm and 36mm.

You can choose a size that both genders can wear (something like a 38mm - 40mm).

A further guide is...

  • 23mm - 28mm very small (children's)
  • 26mm - 34mm small (women's)
  • 34mm – 38mm midsize (unisex)
  • 39mm – 42mm standard (men's)
  • 43mm – 46mm XL/oversize (men's)

Colours: What specific (RAL) colours do you want the following to be?

  • Dial
  • Dial ring
  • Dial hands
  • Dial markers
  • Crown(s) and/or Pusher(s)
  • Strap/Bracelet
  • Case
  • Packaging

Complications: Which ones do you want...or not?

A complication is any function on a watch that goes beyond telling the time. From calendars and alarms to tourbillons and timezones, complications include anything and everything that a watch is able to do:

Caseback: What type of caseback (back/underside of your watch)do you want?

You have two main options:

  1. Closed caseback: Your name, logo and motto can be printed on the caseback...or not. It's your call.
  2. Exhibition caseback (where you can see the watch movement): Your name, logo and motto can be printed on the rotor (a semi-circular weighted attachment that moves as the watch moves) of the movement. [Examples: A normal rotor and a creative rotor design on which your details can be engraved...or not. Again, it's your call.]

Straps & Bracelets: What style(s) of straps do you want:

  • Bracelet (stainless steel): Widely liked because they go well with a range of clothing styles and can look classy in both business and casual situations. They're also long-lasting and low maintenance because they're resistant to corrosion and staining. And they're suitable for people prone to common allergies.
  • Rubber strap: Probably the most popular watch strap material, and mostly by default, is the rubber strap. Rubber straps, like our custom made FKM vulcanised ones, are sweat and water resistant, so they’re especially suitable for those with an active lifestyle.
  • Canvas: Canvas watch straps can be somewhat similar in style and feel to a nylon strap. But, canvas typically uses natural materials, while nylon is synthetic. With that said, there are synthetic canvas fabrics out there, like those sometimes used in sailmaking.
  • Nylon: Nylon is also a common material for watch straps. These straps are ultra-casual, durable, and comfortable. Most nylon straps can track their history back to military origins, providing a hint at how rugged and tough they are.
  • A combination of options.

Movements: What sort of movements do you want?

  • Automatic (self-winding) mechanical movement: An upmarket & prestigious mechanical movement that tells the time for 36 or more hours if the watch is not moved/used during the power reserve time...that then needs to be reset and moved/used again for it tell the time.
  • Quartz: A more functional and efficient movement operated by a small battery that needs to be changed every 2 years or so...that tells the time whether or not the watch is moved/used.

Dials: What style of dial do you want?

You have two simple styles to choose from...depending on our organisation's own style and brand guidelines, as well as what you want your bespoke watch to represent:

Lume: Do you want your watch to glow in the dark?

To help you read our watch in the dark or low light, your watch's/watches' hands, markers and other dial elements can glow by using Super-LumiNova.

Names, Titles, Logos, Mottos & Emblems: What details do you want to include on your watch and where on your watch?

Your organisation's name, title, logo, motto and emblems can be printed on different parts of your watch...depending on their size:

  • Dial
  • Caseback
  • Movement rotor
  • Crown(s)
  • Strap/Bracelet
  • Strap/Bracelet buckle

Packaging: What type of watch packaging (presentation box) do you want?

This is also important. What materials do you want used, as well as the shape and size of your presentation box(es)?

For instance, this is our small but perfectly formed(!) style packaging...which maintains the style and elegance while reducing the usually much larger size of usual luxury watch packaging, meaning users are much more likely to keep the (former style) packaging.

Price Range: What do you want your watches priced at?

Considering what you want and also based on your answers to these questions...

What's the most acceptable price range to make sure any watches we design and manufacture for you are not only valued and cherished, but also financially accessible to those who'd buy them?

Numbers: How Many Watches?

Normally, we have an overall Minimum Order Quanity (MOQ) of 300 watches, and, if applicable, within this 300 (or more) overall MOQ there is an MOQ of 100 per watch colour (if there's more than one colour watch wanted).

So, how many of your bespoke watches do you want us to make for you (and these can also be produced in batches over an agreed time)?

Wholesale Purchase: Buying your bespoke watches at a discounted bulk wholesale price

Wholesale: As your watch is a very specific and also a bespoke timepiece, designed exclusively for you, it is for you to buy them from us so you can sell/gift them to whomever you choose. So, on your own and/or with a sponsor or sponsors, you buy the pre-agreed (MOQ) numbers of your watches (and packaging) from us at the discounted bulk wholesale price. And, of course, some of the other advantages of this for you are...

  • You control who buys them and, where applicable, who is gifted them
  • Your watches then have a proper (and rightful) exclusivity, further enhancing their value, as well as their prestige
  • You can, if you want to, price them at a better and even more accessible pricing level (than if they were sold at retail on the open market) for those people who you want to buy your watches
  • You can also control the budgets for the production of your watches very easily (whether we do just one production run for you or a series of production batches over a period of time)