Our Brand

We're a British watchmaker whose twofold mission is to build the most beautiful coloured everyday premium & luxury watches at affordable prices...and for a beautiful purpose. That purpose is to help 1+ million children & young people in need around the world by donating 10% of our profits to charities helping them.

Because we're driven by three core passions…to design beautiful watches in beautiful colours for this beautiful mission.

Sensible Pricing

As a direct-to-consumer business, we offer you great value premium & luxury watches for palatable prices. You don't pay for any middleman margin. And while quite a few watch brands charge you hefty multiples (in a range of up to about 30x), we only charge you a small markup.

5 Year Warranty

Your watch is covered by an industry leading 5 year international warranty. We care very much about providing you not only with excellent watches, but also with equally excellent customer service and security when you purchase an Edward Christopher watch.

10% Charity Donations

We're donating an industry leading 10% of our profits to charities. In our case, ones that help children & young people in need around the world. For us, it's about blending charity and commerce...and is a key part of our brand story and our beautiful mission.

British Union Jack flag sticking out of the top of small sandcastle on pebbled each with cliffs in background

Beautiful Watches

Our design ethos is about creating a beautiful blend of some of the very best British characteristics of sophistication, adventurousness and quirkiness with the polished precision of Swiss mechanical movements.

But, we're a British watch brand that will never claim or try to be Swiss. Because, as much as we admire Swiss watchmaking, our timepieces are designed to stand out from the crowd and, like the British, punch well above their weight in the impact they have!

So, if you only want a genuine and fully Swiss watch, then we're not the watch brand for you. But, if you want the same quality craftsmanship of our fully custom made watches, at a more accessible price, but with a British dash of derring-do, then we are the brand for you.

Beautiful Colours

Our watches are all about compelling colours…to suit your varying clothing, moods and occasions.

So, if you only want timepieces in muted tones, then we're not the watch brand for you.

But if, like us, you're expressive enough to want to wear watches with a great and varied colour narrative, whatever your gender, then we are the brand for you.

In fact, one of the reasons this business was started was because we struggled to find any premium and luxury watches that did enough justice to colour. So, we thought we do it ourselves!
Sad boy with his knees tucker up under his chin by a window

Beautiful Mission

Creating a charitable legacy is as important for us as a creative and a commercial legacy. This is because we're donating 10% of our profits to charities helping children & young people in need around the world. No other watch brand globally is believed to donate more than this (as a percentage of profits) from sales on all their watches.

Our brand is named after Edward and Christopher, two brave British men who each saved a child's life. And, in the case of one of them, it cost him his life. Not only this, but there's also another poignant reason behind the creation of our brand, as you can read in Our History.

Because…when you invest in an Edward Christopher watch you also invest in the lives of children & young people in need.