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Union Jack flag flies near Houses of Parliament in London

Britain Never Stopped Making Great Watches. It Just Stopped Shouting About It.

July 15, 2026

ritain didn't merely participate in the history of watchmaking — it invented significant chunks of it. We tell the story of the British horological renaissance:...

Seán Brickell

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near the very end of the file. 5. Paste this ENTIRE file's contents on the line just above . 6. Save. That's it -- the button will now appear, fixed at the bottom-centre corner, on every page of your store. ALTERNATIVE -- no theme code editing, slightly less reliable: Some themes (Gem included, usually) let you add an "App embed" or a Custom Liquid block to a "Footer" or "Theme settings" section via Theme Customizer -> the small icon at the very bottom of the left sidebar (below your page sections) -- look for "App embeds" or similar. If present, add a Custom Liquid block there instead of editing theme.liquid, and paste the same code in. WANT IT HIDDEN ON MORE PAGES? The cart page is already excluded (see the PAGE EXCLUSIONS note near the top of this file). To hide it on additional pages, find the "unless template contains" line near the top of this file and add another "or template contains" clause to it for each extra page handle you want excluded (common ones: password, 404). TO GO BACK TO THE SINGLE-PAGE (NON-FLOATING) VERSION INSTEAD: Use the earlier version of this file and follow the Custom Liquid section steps on a single Page -- either approach is valid, this one just makes it reachable from anywhere on the site. -->

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